Every entrepreneur of the present-day world wants to excel in the cut-throat competition of business visibility. The desire to make the brand name visible to every eyeball is their reason to work day in and day out. Today’s business visibility means to get the desired visibility on Google. With Google being one of the greatest result pages of this era, no business wants to leave the chance of shining on it. The sure shot technique that helps business holders do that is by getting their brand website optimized. Not only this, but people have also started to optimize their Google Ads, to increase their visibility and clicks. But here comes an obvious secret! While most businesses are focusing on the very basics, others know how to make a mark on Google. Yes, by optimizing their Business Profile on Google. The Business Profile lets your prospective customers reach you quickly and understand your services. Bonus? All this can be possible with SERP. Moreover, the Business Profile is nothing but a snapshot of your business and is completely free of cost.
To make these features turn miraculous for you, you need to reap full benefits of it. How? By using the following Google Business Profile Optimization strategies.
Get Started With A My Business Account
The first thing to optimize the Google Business Profile is to create a Google My Business Account. After you create the account, you will need to connect it with your Google Business Profile. Visit Google.com/business. Next, you may need to sign in with the Google account you use for your business (Don’t make use of your personal Google account here.)
Fill Everything That’s Required
Your Google Business Profile is of no good use when the section is empty and lacks the necessary information. Once you complete all the sections here, you let Google rank your business higher in local search results. Furthermore, it gives a boost to customer actions once they find your profile. The most obvious section includes Name, Address, Phone, Website, and Hours. Next, there are sections that ask for more details, like Category and Attributes, Products and services offered, Q and A, and more. Ongoing sections include Posts, Reviews, and Q and A.
Contact Information Must Be Crystal Clear
Even if the customer is interested in your offerings, he will get turned off if he is unable to reach you easily. Be reachable. Show great attention to your contact details in the listing. You need to take care of certain important points in this case. For instance, your business and name and address should not be different from other listings across the web. Also, highlighting your regular days, working hours, and holidays clearly makes the customer informed about your availability.
Create A Catchy “From The Business” Section
Yes, that’s where you need to show your creativity. This is the area for you to write the best you can for your business. It is advised to put in the key information in the initial 250 characters, to optimize the section. You can also reuse the lines and words from “About Us’ page or your business mission statement. Also, make use of the keywords that your audience searches for the service you provide. Repetition of information should be avoided, as you have limited space.
Select A Category That Suits You Best
Choosing an appropriate category is a mandate if you want to give a boost to your visibility. Why? Because it highlights all the features that are category-specific. It also helps you get seen in discovery searches. If your business name doesn’t relate to what you are offering, then you have categories to help your customers understand you.
Choosing the right category involves you to think hard. A great tip that works here is to be specific with your category. Your category must be clear enough to make your customers aware of what you have to offer.
Add Pictures
One must never deny the power of pictures. If you have a hair salon business, you must not forget to add images of the latest haircuts. Some suggest that in order to increase your visibility, you must add a picture after every one week. Your business logo can serve best as your thumbnail. Use an appropriate cover photo that defines your brand exactly as it is. Another bonus point is that you can also add videos, so take full advantage of this feature.
Reviews Matter
The Google reviews set the first impression on the customer once he visits your listing. Focus on your service quality, maintain good relations with loyal customers, and ask for as many Google reviews as possible.
Post Announcements
Have an announcement to share? Please share it in your Google Business Profile. You can post an upcoming event, declaration, announcement or important message here. These fill up in your Update section.
The Q and A
Questions are important to answer in order to sound reliable and respectful. It helps the customer make a decision for whether he should head towards your business or not. Don’t forget to include the important keywords. You can also set alerts in order to stay on top of the posted questions and answers.
Add Products And Services
If your business name isn’t relatable to your service, then you must fill up the profile with products and services. This section adds on a great deal of content to the page, thereby increasing the chances of a higher ranking on result pages. Don’t shy away from elaborating what you provide best!
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SOURCE:- Google My Business Optimizations
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