Tips and Tricks to Increase Your Audience Response

Every content creator generates content for the audience. It’s challenging to generate quality content, but still, a lot of quality content goes unnoticed. In this content-saturated world, it’s not easy to grab your audience’s attention.

It takes lots of unusual methods to grab the attention of your audience. To understand how it works, you need to get into behavioral science. One of the most famous claims that behavioral scientists make is that people don’t act rationally. Major decisions made by humans are hard-wired, impacting what we read, how we react, and what we buy. In this article, we will mention some unusual tips and tricks you can use to increase your audience’s response:

Temporal Landmarks

Temporal landmark is considered as a time to start something new and fresh. These days show a transition in our lives. Why do people make resolutions during the new year? It’s because of the temporal landmark effect. People are open to changes and ready to say goodbye to the old and usual ways. Other good examples of temporal landmarks are birthdays, graduation, retirement, and more.

You can use temporal landmarks to trigger a response from your audience. You can share your message at the beginning of the week when people are more receptive to a new change.

Inequity Aversion

According to various social scientists, people cannot tolerate unfair practices and are more subjected to such situations. Various brain studying images show that the fair outcomes activates the brain’s reward center and unfair do not trigger the same. For instance, if a group of people is getting free money and distributing it between them. 50-50 and 60-40 options tend to get accepted while other options are more subjected to face rejection. The same thing goes for your marketing strategy. You need to trigger the audience’s sense of fairness to get a response. People always react to inequity, and you need to harness that sense of justice to trigger a reaction from your audience.

Input Bias

You must have heard this from various brands that they take a lot of time to create products for you. There had been a lot of research, and multiple trials and errors happened before launching the product. This strategy is a perfect example of input bias. If you show that it took a lot of effort and research to give you a quality product, more people tend to buy it.

Eaten-Rosen Phenomenon

The Eaten-Rosen phenomenon, also known as the Rhyme as Reason effect, is a phenomenon where people think a saying is more accurate if it rhymes. People tend to believe that rhymed information is correct in comparison to the non-rhymed information. Rhymes are easier to remember, and the human brain processes them fast. Marketers can use this trick to make their audience react. You can communicate your message in rhyme or in a poem format to make your audience react faster.

Autonomy Bias

People always want to be in the driving seat and intend to make independent decisions. This behavior is known as autonomy bias, where people want to control the situations according to them. Marketers can take advantage of this human tendency and can trigger a response from their audience. All you need to do is give two-three options instead of one to make your audience feel that they have the control of making a decision.

Hedonic Building

Bundles always work, especially in email marketing. According to various research, people tend to buy a bundle instead of buying every single product individually. Researchers found that putting discounts on the most pleasurable items in a bundle can drive more sales.

Conclusion

These are some of the unusual tricks you can use to get more attention from your audience. These tricks come with multiple trials and errors. See what works for you and create your content accordingly. As we mentioned earlier, people don’t make decisions rationally, and all their choices are hard-wired. Every mentioned trick will not work for everyone. You need to put in various trials to understand what triggers your audience’s response and how you can harness it.

Source:-    Tips and Tricks to Increase Your Audience Response

 

 

Steps to Create Your Social Media Content

In today’s digital landscape, social media plays a vital role to establish your brand’s online presence. You need a reliable social media strategy to accomplish the objectives of your brands. In this article, we will mention a step-by-step guide you can follow to create your social media content.

Set goals for your content

Before setting your goal, you must be aware of what you want to achieve? A better understanding of your objectives empowers you to make a solid social media strategy. With goals and KPIs in place, you can easily measure the effectiveness of your social media efforts.

Know your target audience

Knowing your target audience helps you in delivering your content in the right place. A targeted approach gives you better results than approaching a wider audience.

Know the perfect time to post

Knowing the time when your audience is most active helps you to engage with your audience better. Sharing your content at the right time helps you in increasing the level of your engagement significantly. You can check the perfect time to post by diving into the insights of your social media analytics.

Choose the appropriate social media platform

You don’t have to build your brand’s online presence on every social media platform. Depending on the nature of your business, you can put effort and resources on the platform where your target audience is present. Facebook is an effective platform for both B2B and B2C businesses. For your B2B business needs, LinkedIn is a perfect platform. For your e-commerce business, you can work on building a solid Pinterest strategy. Twitter is an ideal choice if you are into a customer service business. There are also plenty of alternatives you can search for your social media marketing needs.

Plan your social media content

Once you have selected the perfect platform for your brand, now start working on your social media content, you will put up on these platforms. While making your social media content, make sure it reflects your brand’s message, your products, and services along with some informative content. A perfect balance is required between promotional content and informative content. Too much promotional content can harm your engagement in the long term, and the excessive amount of informative content will not help you in creating enough brand awareness among your target audience.

Create a content calendar

Once you are ready with your content, you need to set up a content calendar that you can follow to stay consistent with your social media channels. Creating a content calendar helps you to stay focussed and on track to achieve your social media objectives.

Publish your content

Publishing your content on various social media channels can be a very time-consuming task, and that is why marketers prefer to schedule their content in advance. Planning your content will help you in saving a lot of time and enable you to post your content when your target audience is online. Publishing your content at the right time is very crucial for your social media presence and your brand’s engagement.

Analyze and measure the performance

Once you have posted your content at the right time, you need to track your content’s performance. Analyzing and measuring the performance of your content helps you in taking effective measures to fill the gap between your objectives and your current social media position. You can track your content’s performance by looking at the insights of your social media channels.

Conclusion

To get live and impactful results, you need a reliable social media strategy. Random and inconsistent posting on your social media channels will not do any good to enhance your online presence. Make sure your social media channels drive sales and inquiries rather than just likes and comments. You can follow the steps mentioned above to create a strong social media strategy and to achieve your objectives.

Source:-  Steps to Create Your Social Media Content